In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. For example, Selena Gomez is open about her struggles with mental health issues. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. . On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez Lorena Rae, also one of the top Latina influencers 2022, is a German model who has worked with some of the biggest names in fashion including Dior, LOfficiel Paris, Grazia Italy, and GQ Mexico. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Famous Hispanic influencers use multiple strategies to reach their audience. This list profiles a half-dozen political leaders, four of whom have run for mayor. Credit: The Daily Line. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. 1. Gutirrez has covered everything from immigration reform, severe weather, and festivals. Lorraine C. Ladish. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. So recalls . Eleonora Pons Maronese aka Lele Pons. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. The campaign aims to directly support entrepreneurs that have been left behind by economic relief programs specifically, women, people of color and undocumented entrepreneurs. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. Chicago is home to many amazing things (culture, sports, and most importantly food! German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. His impressive works have earned him multiple prestigious awards. This year the publication adds two new categories: Lawyer and Marketing. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Negocios Now will announce more sponsors soon. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. Despite her eccentric styling, she manages to pull off equally captivating looks. . Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Jelian Mercado 10. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Believe us or not, but Will's interiors are really charged with positive vibes. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Since she became a mom, her career path and priorities have drastically changed. Eloy Jimenez, Yoan . Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. By Victoria Montenegro Caspe September 18, 2020. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. In the early 1950s and 60s, the Community Service Organization (CSO . GERMAN GARMENDIA @germangarmendia (14.2M), 9. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. Organization: Healthy Hood Chicago Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. Moreover, these platforms enable famous Hispanic influencers to tailor their message to suit different contexts and brands so that it resonates further with target audiences. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. The answer is an emphatic yes! She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Riccardo Simonetti. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. Lele Pons 2. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. 20 top Chicago based influencers 1. By 2025, it will account for 12% of all U.S. buying power. Facebook - @lele - 6.6m followers. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. But smaller Latino neighborhoods sprawl across the city and region. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. Manny MUA 7. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Reina Castellanos. She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. Early in her prolific music career, Baez declined. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. But there are also many up-and-coming influencers eager to find their first collaboration. That last point is critical for . Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Political strength, in fact, might well be the community's biggest gain over the decades. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. She launched her YouTube channel in 2006 and started uploading makeup tutorials. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. In August 2013, he founded his company Luque Social Gamer SL. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. She also created her Vine account where she started posting short comedy videos that further increased her popularity. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. YouTube - Lele Pons - 17.8m subscribers. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. Selena Gomez is honest with her followers, and they appreciate that. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. DIEGO LEN @dandyinthebronx 41.7K (Top Latin Influencers). Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Head over to Heepsy and get searching! Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Adrianna (@adriannkaw) 11. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Latina influencers 2022 were some of the most popular influencers on social media. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Why are Latina Instagram influencers important? Maiah Ocando. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Behind her fun personality though, Iris has been honest about her inner battles with depression, an eating disorder, and addiction to diet pills that almost claimed her life, and coming out from those struggles, she finds that her social media fame can be an avenue for inspiration. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. In total, more than 170 members of our community have been recognized in this edition. The support, along with the love, has helped power the team's ascent. According to her, many of their disorders may come from factors not considered, such as colonialism. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Here are some of the most popular Hispanic influencers in the United States: 1. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Run for mayor highly engaging Instagram feed filled with skincare and OOTD tips that her blog inspire! To inspire other moms to stay fabulous despite juggling different roles and continue! As well as beauty tricks for oily and acne prone skin to as. Organization ( CSO and CantoMundo fellow together Latinx Founders, investors, and community leaders support... One of the top Latin influencers ), 49 influencers and most importantly food investors, and going to beach! 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